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Senior Analyst, Customer Business Intelligence

Petco

Job Description

Create a healthier, brighter future for pets, pet parents and people!

If you want to make a real difference, create an exciting career path, feel welcome to be your whole self and nurture your wellbeing, Petco is the place for you.

Our core values capture that spirit as we work to improve lives by doing what's right for pets, people and our planet.

  • We love all pets like our own
  • We're the future of the pet industry
  • We're here to improve lives
  • We drive outstanding results together
  • We're welcome as we are

Petco is a category-defining health and wellness company focused on improving the lives of pets, pet parents and Petco partners. We are 29,000 strong, working together across 1,500+ pet care centers, 250+ Vetco Total Care hospitals, hundreds of preventive care clinics, eight distribution centers and two support centers.

The Customer Experience mission is to drive customer obsession across our teams and programs to deliver outstanding customer experiences, leading to engagement, loyalty, retention, and profitability. The Customer Journey & Personalization team specifically works to elevate and amplify optimized customer journeys, set enterprise personalization strategy, and enable powerful customer-led programs.

This role will report to the Director of Customer Experience and Personalization and will lead the Data & Analytics strategy for enablement and measurement of personalization capabilities, as well as LTV, MMM, incremental lift and revenue forecasting. This critical role will cooperate with UX, Product and Engineering in developing a comprehensive customer lifecycle vision and strategy that drives customer acquisition, retention, and loyalty across Petco's businesses, reducing customer frustration and friction. This is an important role that will help lay the foundation for our enterprise customer strategy, partnering across the company with marketing, analytics, data science, merchandising, product, and engineering teams.

Responsibilities

  • Own and drive revenue forecasting of the personalization program.

  • Develop and implement reporting, analysis and modeling for product features and enhancements, A/B test ideas & performance, and customer journeys

  • Lead the team's measurement strategy, including incremental lift, MMM, MTA and LTV.

  • Provide expert oversight and advice on A/B testing and optimization strategy.

  • Create effective data visualizations and strategies for presenting complex data to Senior Leadership.

  • Collaborate with cross-functional teams to find insights that enable informed and accurate business decisions.

  • Partner with engineering to implement and govern best practices to collect and structure data ensuring security and compliance.

  • Introduce and own best practices for setup and measurement of experiments.

  • Utilize instore, digital, marketing, loyalty and other data sources to discover trends, identify issues, recommend experiments and solutions.

  • Build and own ongoing health dashboards, reports and alerts.

  • Help dig deep into various customer segments to allow us to build the most relevant lifecycle journeys creatively utilizing the use of different data assets.

  • Use statistical techniques such as hypothesis testing, experimental design, clustering, and regression as needed for various analytics projects.

  • Work with vendors to perform POCs and move the analytics function ahead by researching new tools, techniques, and improving team capabilities.

  • Use Python to perform data wrangling and curation of datasets ready for analyses, modeling, reporting, and visualization.

Requirements

  • Bachelor's degree in Computer Science, Data Management, Business Analytics, or related field. Master's degree preferred.

  • 5-7 years owning metrics and performance of omni-channel customer experiences at a modern retailer, including digital marketing & media, personalization, retail media, programmatic and paid media.

  • 5+ years hands-on experience building and maintaining statistical models for incremental lift, MMM, MTA and LTV.

  • 5+ years defining and building randomized controlled tests (A/B, multivariate) in paid marketing and omni-channel customer experiences.

  • 5+ years leading data modeling and visualization using SQL, Python, Looker, and Tableau.

  • 5+ years building and managing modern data systems (CDP, CRM, AWS, GCP, Azure, Snowflake).

  • Exceptional understanding of web and app tagging implementation for data capture.

#LI-NN

Petco Animal Supplies, Inc. is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, age, protected veteran status, or any other protected classification.

The pay range(s) below are provided in compliance with state specific laws. Pay ranges may be different in other locations.

$87,100.00 - $130,700.00

/ year

Exact rate of pay will be based on position, location, and experience level. For a more detailed overview of Petco Total Rewards, including health and financial benefits, 401K, incentives, and PTO -see https://careers.petco.com/us/en/key-benefits

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